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Exoborne

Sharkmob
2024
Strategy

Sharkmob's extraction shooter needed a name and a brand, then needed them again when a trademark conflict forced a rename. The eight-step naming process, run twice, and a position that held.

From brand uncertainty to a defensible position. Twice.
Naming and brand platform, brokendoll.
[verify: what Sharkmob allows said about the rename]
Hero key art, tower and storm
Hero key art, tower and storm
Environment key art, ruined mountain town
Environment key art, ruined mountain town
Environment key art, crashed oil rig
Environment key art, crashed oil rig
Environment key art, trading post hub
Environment key art, trading post hub
Character key art, exo suit lineup
Character key art, exo suit lineup

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